download Prime Never Go with Your GutAuthor Gleb Tsipursky –

Avoid terrible advice, cognitive biases, and poor decisions Want to avoid business disasters, whether minor mishaps, such as excessive team conflict, or major calamities like those that threaten bankruptcy or doom a promising career? Fortunately, behavioral economics studies show that such disasters stem from poor decisions due to our faulty mental patterns—what scholars call “cognitive biases”—and are preventableUnfortunately, the typical advice for business leaders to “go with their guts” plays into these cognitive biases and leads to disastrous decisions that devastate the bottom line By combining practical case studies with cuttingedge research, Never Go With Your Gut will help you make the best decisions and prevent these business disastersThe leading expert on avoiding business disasters, Dr Gleb Tsipursky, draws on overyears of extensive consulting, coaching, and speaking experience to show how pioneering leaders and organizations—many of them his clients—avoid business disasters Reading this book will enable you to:Discover how pioneering leaders and organizations address cognitive biases to avoid disastrous decisionsAdapt best practices on avoiding business disasters from these leaders and organizations to your own contextDevelop processes that empower everyone in your organization to avoid business disasters

10 thoughts on “Never Go with Your Gut

  1. Felicia Cravens Felicia Cravens says:

    Behavioral science tells us that we think we're smarter and wiser about making decisions than we actually tend to be. We know so many things that aren't true, and we hold on to those beliefs even in the face of objective evidence that we're wrong. In our personal lives, that can be problematic. In business, it can be disastrous.

    Dr. Tsipursky delivers some good news, though. We can learn to recognize and counter our cognitive biases, and that can give us a competitive advantage in business. Yes, the work is hard, but chances are that few of our competitors are putting in this kind of work to learn to make better decisions. The strategies in this book can almost immediately put us ahead of much of our competition.

    And the exercises aren't solely applicable to business cases, either. While in the middle of reading this book, I found myself confronted with a situation in my personal life. The issue was similar to a case covered in the book, and it caused me to pause and reevaluate what was happening. Because I was now primed to think differently, I was able to quickly recognize the problem I was walking into, and apply some of the techniques from the book to slow down and think through the best way to respond, instead of charging into battle immediately and suffering a far worse outcome.

    That's one of the best things about the book. The cases resonate, and the exercises can start helping immediately. And if you don't have time to read and reflect on the entire book right away, it's organized so that you can get an overview and introduction to the concepts quickly, and focus on the areas where you might need more immediate attention.

  2. Laszlo Makay Laszlo Makay says:

    Do you have an aim to reach?
    Book review of „Never Go With Your Gut” by Gleb Tsipursky

    It seems that thinking is not the most fashionable occupation nowadays. Political leaders give the impression of living in a post-truth reality, business leaders are busy with PR and marketing, religious leaders rightly focus on your soul, but ignore your mind and this new species of „influencers” are… well just influencing you as a profession.
    And now, here comes a book trying to teach you thinking better.
    Nominally it addresses business decisions makers, and yes, it is highly useful for any business leader. Why? Because business errors are very costly. While making a wrong decision of choosing a not fitting running shoe gives you a sour feet, making a wrong business decision can cost millions of dollars. So, learning how to avoid them is worth some time. This book does offer practical guidelines and tools to recognize and avoid the most critical problems. I have never seen so many fallacies, judgement errors and biases listed and explained before. I didn’t even know that there are so many. If a business leader can duck just few of them, then buying and reading this book has very high short-term return indeed.
    But even if you are just an everyday dude like me, you can still profit a lot from this book. Why? First because you are a target for all the above politicians, marketeers, religious leaders and influencers. They try to influence you to reach their aims, not yours. And what is their easiest way to do that? Exploiting your biases so your wrong decisions will serve them, not yourself.
    But the real part comes after you learnt resisting manipulations. If you follow your true aims, you don’t want to fail. “Avoiding business disasters” - as the book says - is fine. What about avoiding personal disasters too, and reaching your aims? You can choose your aims with your gut, aims are deeply personal anyway. But realizing them requires the right decisions.

  3. Thomas Wikman Thomas Wikman says:

    Think Outside of your Cognitive Bias Box

    Going with your “Gut” or allowing your Cognitive Biases and emotional reactions to guide your business decisions is a bad idea. This conclusion is based on scientific research in, for example, behavioral economics, neuroscience and psychology. However, Dr. Gleb Tsipursky also give a lot of real-world examples that help you understand why. These examples are interesting and entertaining stories that make the book fun to read.

    I was aware of some well-known cognitive biases such as; confirmation bias --- when you look for information that confirms your belief and ignore information that contradicts the belief, sunken cost bias --- when you fail to divest because you hope to regain the losses, the Dunning Kruger effect when people with limited knowledge greatly overestimate their own understanding. In this book Dr. Gleb Tsipursky describes more than 30 different kind of cognitive bias and how to detect them in others and in yourself as well as how to fight them. He provides decision making approaches that avoids the various pitfalls and processes you can use to help others become aware of and fight their cognitive biases (EGRIP). The book also teaches something called Probabilistic Thinking.

    The book contains a lot of exercises that help you detect and deal with cognitive biases in yourself and others. Doing the exercises is a great approach to self-discovery. It is a lot more difficult to acknowledge cognitive biases that you yourself have as compared to discovering them in others, which is one reason the exercises are important. Once you understand one type of bias and how to deal with it in practice you can help others and yourself, but it takes more work to do the same for yourself. In my opinion this book is not just for business leaders and professionals. Understanding these cognitive biases and learning how to deal with them can help us lead better and smarter lives and help us form more realistic opinions and world views.

    In summary, this book will help you discover and deal with the biases that prevent you from acting more rational and it will teach you to use evidence based reasoning and probabilistic thinking. This book could help all of us become better professionals and live our lives better.

  4. Brandon Laws Brandon Laws says:

    One of the smartest books I have read in a long time. I have a lot of work to do as a leader when it comes to decision making. This should be required reading for new and existing leaders.

  5. Jason Hillenburg Jason Hillenburg says:

    Gleb Tsipursky’s latest book Never Go with Your Gut: How Pioneering Leaders Make the Best Decisions and Avoid Business Disasters gains much of its luster and credibility from Tsipursky’s reputation as a pre-eminent expert on Disaster Avoidance. He serves as CEO of Disaster Avoidance Experts, a consulting and training firm with a client roster peppered with numerous Fortune 500 companies, non-profits, and mid-sized businesses. Tsipursky’s preceding book The Truth-Seeker’s Handbook: A Science-Based Guide generated a substantial buzz and its successor will likely do the same. Tsipursky’s target as a sacred cow of sorts, but it follows the same path of withering analysis defining his debut.

    The aforementioned sacred cow is the popular concept of “trusting your gut” when making major decisions. Tsipursky makes a case from the outset that advice to follow your instincts when holding a place of leadership and/or fiduciary responsibility is a catastrophic mistake, One of the main thrusts of Tsipursky’s book is how dispassionate and rational thinking is the hallmark of successful business decisions, but the same principle extends across the scope of our lives. Never Go with Your Gut never limits itself to a narrow application of its theme; the author’s innate understanding of humanity and self-realization of our potential has a wide scope.


    The assertive first-people writing gives Tsipursky’s writing an added wallop missing from similar texts. It isn’t difficult to discern the public speaking influence on the book’s prose, but there’s a traditional linear structure tethered to literary ties rather directed at an audience. The central ideas at the book’s heart, like his eight step decision making model, are presented with straight forward clarity and have practical application.

    Tsipursky underlines his passion for the topic writing about his father. Contributions like this humanize possibly dry material and strength the personal touch driving he book. Never Trust Your Gut may be surprising to some; it isn’t a given to expect that making decisions based on a “hunch” or “a feeling” holds great cachet among business and organizational leaders. Tsipursky makes it clear, however, that organizations of all sizes romanticize instinctual decision-making whereas Never Trust Your Gut lays out smorgasbords of practical and well researched reasons pushing back against that approach.


    No serious discussion of this would be complete without examining how human bias affects decision making. Plotting our everyday trajectories along the track of our emotions invites disarray and inconsistent for many reasons. Our predilection towards indulging our biases, however, ranks as one of the larger complications with such an approach to life. We will succumb to flimsy conclusions, react rather than act, and stuck with cleaning up a mess of your own making. Tsipursky makes the consequences clear for readers and ring with credibility.

    Never Go with Your Gut: How Pioneering Leaders Make the Best Decisions and Avoid Business Disasters is a powerhouse text. Gleb Tsipursky comes across like a proverbial force of nature; his zest for promoting his point of view is palpable from first page to last; we need more voices like this. Young forward thinkers such as Tsipursky are among the ranks of those fascinated by much more than financial profit for themselves and their clients. This book, at its heart, is inspired by the idea healthy business and organizational decisions can help shape a forward path for humanity. The fact it is so well written deepens its riches and focuses a vigorous treatise on a key aspect of human character.

  6. Janica Janica says:

    The book NEVER GO WITH YOUR GUT provides valuable information that gives individual a basis on how to come up with a wiser decision. The future of the company as a whole depends on how business leaders decide. Further, this book teaches how to deal with the “internal” self in every situation that requires decision making.

    I’ve known a friend who tried to establish an investment group. It is composed of five individuals who agreed to have a monthly due. It was agreed that the dues are intended to invest in higher interest such as stocks and mutual funds. At the beginning, it turns out so well. Until one day, one of the members, driven by gut, decided to host a concert. Confidently he assures the group that his proposal would earn much. In the long run, the event turns out to be losing, and there were misunderstanding among the members which eventually lead the group into withdrawal.
    Should the group had known this book, the group would have a different perspective on how to put in place all the necessary things to be done particularly the attitude of handling a startup business.

    What surprises me in this book is that, in every chapter contains information on how to process the self. In fact, for some reasons there are times that I am confused especially when the book provides a research where gut could be right. However, in my own point of view, I would go for a more systematize approach in decision making rather than following the gut feeling. Further, every time I feel gutsy, I will consider it as a basis to evaluate and process situations before decision will be made.

    Having limited resources on how to start a business is one of my problems. My parents are not businessperson, or my profession does not teach business. In the book, there are twelve techniques to address these issues.
    Identify and make plan to address dangerous judgment errors – should I be confronted with a risky situation where decision is necessary, I would evaluate the situation, examine every angle and possibilities, consult expert if necessary, to avoid unnecessary results.
    Delay in decision-making – should I be so unsure; I would spend some time to review all necessary factors before deciding.
    Mindfulness and meditation – I will spend time to consider the people directly or indirectly involve in my decision. I would spend time to meditate to energize my capacity to think critically.
    Probabilistic thinking – should unnecessary event will happen I would spend my time finding evidences on how or why things happened.
    Making predictions about the future – as a visionary, it is important to make predictions about the future. It includes, changing attitude, changing strategies, eliminating traditions.
    Considering alternative explanations and options – should the behavior of the people around is unpleasant, I would rather check what is behind reason.
    Considering our past experience – we learn from the past. Should the experience lead us to prosper, then continue. Should it made us broke, then move on and find new ways.
    Evaluate the long-term future and repeating scenarios – our daily routine determines the outcome of our goal. There is always the need to evaluate if there is a need to change of the routine to bring the company to a greater profit.
    Considering other people’s point of view – listening is the best way to learn. Using an outside view to get an external perspective – check and balance approach. Consulting stakeholders is best method in setting direction to the company.
    Setting a policy that guides your future self or your organization – to avoid the risk of bankruptcy and abuse of employee or business partners, setting policy is a best way.
    Making a precommitment – adaptability of other organizations that are helpful.

  7. Tasnuva Tonny Tasnuva Tonny says:

    Reading books on various subjects imparts information and increases the depth about the subject as well. This book will guide me to understand the most significant ones for business settings. I would like to give my heartfelt thanks to Dr. Tsipursky to launch such a thoughtful book which helped me to become more productive & thoughtful. I think reading the book would be helpful for me because this book focuses, not only on the cognitive biases that can derail us at any stage of the decision-making process, but also on how we can resolve these issues. Also I tend to choose what’s comfortable rather than what’s true or good for me. I think I should read this book as I am a professional who wants to avoid disastrous judgment errors in managing my present and future career. We can train our intentional system to spot and address our systematic and predictable dangerous judgment errors in business and other life areas.

    This book would have been helpful in the past as I was a small business owner who wanted to lead the organization safely and securely into the increasingly disrupted future and avoid the trip wires that will cause competitors to stumble. After completion of my Engineering I served 2.5 years in a multinational organization also achieved the Best Employee Award but suddenly the official environment changed & I had to leave the job. I was mentally so depressed that time & started small business without thinking its future. For that reason, my product selection & marketing policy was wrong. If I would get chance to read this book earlier, it will mark a paradigm shift in my professional lives. I truly feel that after reading this book I won’t fall into cognitive biases.

    By reading the book I came to know about the halo effect which describes a mental error we make when we like one important characteristic of a person; we then subconsciously raise our estimates of that person’s other characteristics. I also came to know about the horns effect reflects the mistake of subconsciously lowering our estimates of a person when we don’t like one salient characteristic. We fall too easily for repeated rumors in business settings. When we like one important characteristic of a person, our gut moves us to overestimate all other positive aspects of that person and downplay any negatives; the reverse happens when we don’t like one important characteristic, this read proved surprising and unexpected for me. When going with our gut, we pay too much attention to the most emotionally relevant factors in our immediate environment, the ones that feel like they are the most critical, whether or not they’re the most important ones. This will be taking forward with me.

    A cognitive bias I found in the book is “Self-serving bias”, a problem I often see undermining teamwork and collaboration, namely, when people tend to claim credit for success and deflect blame for failure. People might call this human nature, but behavioral science scholars call this the self-serving bias. I truly agree Poor strategic leadership decision-making is responsible for such disasters, yet neither these leaders nor their followers received professional development in making decisions. I always believe in the phrase which is perfectly described in this book that “A little knowledge is a dangerous thing”, this is mental error, people with limited knowledge on a topic feel much more confident about their judgments compared with true experts on a topic. This book allows me to know that successful people are uncomfortable with the realization that luck sometimes plays a much larger role in the success of decision-makers than skill. The best that decision-makers can do is maximize the possibility of success, and then roll the dice.

  8. Beatrice Sargin Beatrice Sargin says:

    At first, the title of the book compelled me to want to have an idea of why I should stop trusting my guts. For me, I was a bit biased because I for one have always trusted my guts in everything whether it failed me or NOT because I always believed in LUCK. But then because I am the never quitting type when it comes to acquiring knowledge and learning something new, I was sure there's a perfectly rational explanation on what this book entails so I purchased it and am by far amazed at the rich contents in this book. When I read the first chapter on the Gut or the head I realized my mistakes when I carefully understood the roles of the two thinking systems, the autopilot, and the intentional systems. I understood the danger zone of the cognitive biases. I came to terms that Irrational behavior usually results from systematic and predictable mental errors that researchers term cognitive biases. Everyone needs to know about the twelve techniques to address dangerous judgment errors if you're my kind of person who usually likes to go with their guts. But I am glad it's all in the past now. That was due to the wrong wiring of my brains.

    This book helped me in creating an awareness of a lifetime to never trust my guts in major decisions. If you want to be a great leader in life, make great decisions and build your confidence level, this book is what you need. No one loves to be losers in their careers and business. This book showed that the cognitive bias behind our faulty decision-making is called loss aversion, which is caused by our tendency to prefer avoiding losses over getting higher gains. After reading this book, I have put my head in the right-thinking platform and am set for exploits in my career. Now I have a better understanding of why I shouldn't trust my guts when it comes to making decision. Now my colleagues see a different me in the way I talk, reason and make effective decisions and am glad this book has a role to play in that success part.

    I remember 6 months ago I was called by my superior and given a project to handle. It had to do with health and wellness and I was to take the project home and map out things to be done to improve the project. So I did and I trusted my guts back then and I was overconfident and this ruined my reports and feedback. I missed out providing answers to so many loopholes spotted by my superior and this got the better of me. The project was put on hold indefinitely and I needed to learn with that project to horn my skills. It was like I just missed an opportunity flashed passed me because I so much trusted my guts. If I had seen and read this book earlier I wouldn't have made a bad choice of trusting my guts.

    So far my key takeaways in this book are the eight-step decision-making model that I will start implementing to help me provide much-needed guidance for pulling together and implementing the debiasing strategies in this book when making effective decisions and the five key questions to always ask myself to avoid decision disasters.

    I am a victim of going with my guts and this book touches on it and why we fail at it as well as why not to trust decisions we make from our guts even if your gut may have not failed you. This book is an eye-opener and I strongly recommend this book to readers like me and people who want to define a new meaning and purpose in their lives.

  9. Jo Anne Jo Anne says:

    I find reading the book title “Never Go With Your Gut” ironic. But as they say, don’t judge a book by its cover. Ironic in a sense that as humans, we tend to be emotionally trusting our gut whenever we make decisions or we feel there is something wrong. This book would guide me to shift my perspective into how I deal with my personal and career choices to avoid committing the same mistake.

    When I was already working in a corporate environment, it came across my mind to pursue a masters degree in business so that I could do something productive during weekends and for my future plans. I did go after my plan but it was an impulsive decision. It was a plan I had but I didn’t really think through of the struggles I may encounter. That time I was working as a full time employee, business and studies. It was hard for me to focus as I have been juggling a lot of workload on my shoulder and I ended up giving up my studies. If I knew what I have read in this book, especially the 8 steps in decision making I would have made the right decision back then which will certainly not cost me money, time and energy.

    It caught my attention while I was reading “If you feel uncomfortable with a situation, don’t just rely on your instincts and go with your autopilot system. Instead, turn on the intentional system to analyze what’s going on.” To be honest, this strike me because most of the time I rely on my instincts. And when I do, I always have this question “Did I make the right decision?” and then feel guilty or regret about it. With what I have read in the book, cognitive biases were mentioned and there were 30 of them in which we should evaluate ourselves if we were in collision with these biases and use debiasing techniques to address potential judgement errors.

    On the other hand, there are a lot of cognitive biases that I might or be vulnerable but I think it would be attentional bias. There are times which I tend to not really being keen to details which led to committing mistakes. Also, when it comes to people I am not really the discerning one. With this, I must be able to pay attention on this bias and learn to evaluate the situation where have I gone wrong. Ask certain people for feedback. And also, take into consideration that there are other factors that are important too.

  10. June Lyn June Lyn says:

    This is one of the books that I am excited to read until the last chapter because you would learn so many things, from strategies and techniques that you can apply to avoid potential disasters in decision making. I am an introvert person, I usually follow my gut when deciding things for myself that led to dangerous errors. But, when I read the book, I've learned and experienced that when you follow your gut it will only result to cognitive biases.

    One of the situations in the past that I used my gut was when I applied in one of the car companies here in our town, I just applied because I saw their hiring post online and because the location was convenient to me without thinking what could be my future when I join the organization, I got hired but I only lasted for 3 months because of the poor people management and super toxic culture.

    If I read this book back then, I should have done my thorough research about their profile, what benefits they have for their employees, and would not end up applying and wasting my time there. But, I am very fortunate to have this book, it's my guide most esp. in making decisions every day.

    This book helps me every time I go shopping. Before, I just get what I want even if I don't need it as long as it looks beautiful in my eyes and ended up just using it once or twice because I don't like it anymore, so basically I am not good in handling money. But, now after reading this book, I could say I've changed 360 degrees when it comes to managing my finances. Now, I have an expense tracker, I also think many times and do my research if this product is worth buying and if I do have a budget for it. I actually get tempted when I see the latest products in the store, at the back of my mind, I can hear Hey, get yourself a reward, buy that one, you only live once, so enjoy your money, but I always go back to the Eight-Step Decision-Making Model stated in this book that greatly help in avoiding serious problems.